Rachelle Woodsford

Founder, We Think Solutions

Global Freight Leader | Sales Strategist | Logistics Transformation Expert

With over 30 years of global experience in freight forwarding and logistics—spanning senior leadership roles at DHL Global Forwarding, Aramex, and across Asia Pacific, the Middle East, Sub-Saharan Africa, and Europe—Rachelle Woodsford brings deep industry knowledge, commercial sharpness, and operational clarity to every engagement.

She’s led large regional teams, turned around underperforming sales functions, launched multinational customer programs, and advised executive leadership on strategic growth and operational improvement.

Her areas of expertise include:

  • Freight Forwarding Strategy (Air, Ocean, Road, Rail)

  • Sales Transformation & Commercial Leadership

  • Tender Management & Global Account Strategy

  • Customer Experience & Service Excellence

  • Operational Improvement & Sales–Ops Alignment

  • Pipeline Hygiene, Budget Setting & Go-to-Market Strategy

  • E-Commerce & Warehousing Operations

  • Offshore Business Processing (OBP) Design

Rachelle founded We Think Solutions to give freight forwarding companies the practical, senior-level support they often don’t get—support that’s hands-on, strategic, and based on decades of experience inside the industry.

“This isn’t another training business. I’ve spent over 30 years inside freight forwarding companies, managing P&Ls, launching new regions, and rebuilding commercial teams. I know how tough this industry is, and I also know how to get results—whether it’s cleaning up a sales pipeline, restructuring your go-to-market, or fixing broken service processes.”

What makes Rachelle different is her dual focus: she trains and develops people—but she also builds the strategic frameworks behind them.

That means working with senior leaders on:

  • Annual budgets and realistic growth plans

  • Strategic customer segmentation and targeting

  • Pipeline management and sales activity discipline

  • Operational pain points and process improvement

  • Go-to-market strategies that drive long-term growth

She works across the full commercial and operational spectrum—from the boardroom to the branch—to create alignment, action, and accountability.

Today, Rachelle is a trusted advisor to freight forwarders and logistics companies looking to grow smarter, improve execution, and build capable, confident teams. Known for her no-nonsense style, global mindset, and freight-first thinking, she helps companies move faster, serve better, and sell with purpose.